Voraussetzungen für die Teilnahme an diesem Kurs:
There are no for this course.After completing this course, you should be able to connect what you do as a marketing project manager and your work objectives with functionality of IBM Marketing Operations. More specifically, you will achieve these learning objectives:
$- Gain an understanding of IBM Marketing Operations and its relationship to the other components of the Enterprise Marketing Management Suite.
$- Become familiar with all IBM Marketing Operations capabilities
$- Map the tasks you perform in your work to the capabilities of IBM Marketing Operations.
$- Create and manage information about marketing efforts, known in IBM Marketing Operations as business processes and business objects.
$- Build and manage marketing teams with the assistance of IBM Marketing Operations.
$- Communicate with team members on key tasks and automate the approval process.
$- Manage marketing projects with workflows, an IBM Marketing Operations capability that deals with tasks, durations and completion dates, schedules, and approvals.
$- Monitor projects by setting metrics and budgets and following their performance, and by running reports.
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